A brand is the promise of an experience.
Walk into a Starbucks and you know you’ll be surrounded by hipsters and overpriced but delicious coffee. Go to Disney and expect to experience “magic.” Shop at Whole Foods and you can anticipate locally-grown or organic produce—and prices to match.
But branding doesn’t stop at nationally-recognized chains. Creating a construction brand prepares your potential clients for an experience they’re willing to pay for.
A great brand is a reflection of what your company is, what your company aspires to be, and how people perceive your company—and your brand should also be based on what your target market wants and needs you to be.
Establishing a quality brand takes perseverance and patience—but it’s worth the effort. Here are five steps to help you brand your construction company.
1. Set a budget.
2. Decide what you want to be known for.
3. Choose a logo that represents you.
4. Storm the Internet.
5. Choose your superstar.
Beyond staying on time and on budget (likely through the use of construction management software), what have you done to brand your construction firm? What worked? What didn’t? Leave your answers in the comments below!